🇮🇪Louise Ward on LinkedIn: Don't blink - you might miss it! The Toyota Motor Corporation ad is so… (2024)

A really super textbook marketing opportunities piece "Finding Creativity in the Everyday" referencing international campaigns from Marc S. Pritchard, chief brand officer at to be bookmarked by all for future reference.

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Presenter: "I'm here with Michael Cera from CeraVe."Michael Cera: "I could be from CeraVe...yeh."This hilarious Cannes Lions winning campaign for cerave from Ogilvy PR NY just ticks all the boxes.

An extraordinary moment in my first Cannes Lions visit - seeing The Nobel Prize winner Maria Ressa take the stage to speak. A true hero, she spoke with strength and compassion and I'm sure I'm not alone amongst those present that evening to say her overflowing emotions touched me deeply.

A brilliant campaign from Colenso BBDO NZ and Pedigree to work with dog shelters to home the dogs waiting there and warming the hearts of dog-lovers everywhere. 💖 🐶

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Beautiful words from Romaine Reid at Cannes Lions; "This isn't about AI, it's about I I - Infinite Intelligence." Well said.

"You need some of that soft fluffy brand stuff," said the hard-nosed City analyst.New campaign by the IPA (Institute of Practitioners in Advertising) with new report by IPA and Brand Finance, analysts cute strength of brand and marketing for evaluating public companies.👇IPA Report https://lnkd.in/e9FfBSVB

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If for Bond, 'The World is Not Enough', for Mark Ritson, founder of Marketing Week Mini MBA with Mark Ritson 'Creativity is not enough'.If any marketers didn't walk out of Mark's talk at Cannes Lions last week determined to get their brand positioning book down to one page, then they didn't get the message. Pacing the stage and racking up some number of steps during his talk he ripped apart current marketing practice and creativity as being product oriented when they should be turning 180 to be market oriented.Simple message, smart advice. Listen to Ritson.(Subscribers to https://lnkd.in/e83aApPc can watch here: Creativity is not enough https://lnkd.in/e-U67D9t)

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Did you know the global leather industry slaughters over a billion animals each year? Much of the leather in the U.S. and Europe comes from countries like India and China, where animal welfare laws are either weak or not enforced. Despite promises of reform, PETA investigations found horrific abuse continues in India, with cows subjected to inhumane transport and slaughter. In China, the top leather exporter, animals face brutal treatment, with millions of cats and dogs killed for their skins. With so many stylish synthetic alternatives available, there's no excuse to support this cruelty. Let's make a difference by choosing cruelty-free products and spreading the word.Stella McCartney https://lnkd.in/ex6uZtpc

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This lovely product I found in our local hair salon - Head Jog Straw Brushes made from a bio-material obtained from renewable biomass such as straw, rice husk and plastic, then it is polymerized. Great for the environment, great for your hair!During production the increment of carbon emission is zero therefore reducing C02 emission.Hair Tools Limited Based in West Yorkshire, Hair Tools Ltd supplies across the whole of the UK & Ireland, as well as internationally in Europe, USA and Australia; running as a business to business organisation providing wholesalers and retail websites with a huge portfolio of both professional and retail hair, barbering and beauty products.

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"Jesus - that smell - you smell proper good!"'Robbery' for by LOLA MullenLowe in 'The Power of Fragrance uses dark humour to show the pretty amateur robber overcome by the scent of Lynx Blue Lavender 😁. This campaign ticks all the boxes for me for a great ad. Awarded Gold and Bronze at Cannes Lions 2024.https://lnkd.in/ewUXjTSK#CannesLions2024

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